Reinforce the Change

A change that does not hold was an initiative. Reinforce the Change is the practice of building the rhythm that keeps a change in place after the launch energy is gone.

Why This Matters

Every team has watched an initiative come and go. It has seen a strategic priority fade and felt the gap between what the leader announced and what lasted. Each abandoned initiative teaches the team that change is temporary and that waiting it out is a reasonable plan.

When a change holds, it rebuilds trust. It teaches people that the leadership team means what it says. It earns the credibility that makes the next change possible.

Leaders who worked this practice in Think Tank sessions reported the same discovery: they had measurement systems and no measurement rhythm. One city manager said: “We collect quarterly data religiously. We just never look at it until something breaks.” Three months after she built a monthly review, her leadership team caught drift and corrected it before it became a crisis.

The goal is not perfection. The goal is detection: noticing when something drifts, and having a rhythm for bringing it back.

The Core Challenge

Every organization has a graveyard of abandoned initiatives: programs that launched with energy and died quietly, strategic priorities that faded, and systems that worked for a while and then stopped.

Reinforce the Change keeps the organization’s changes out of that graveyard. It builds the rhythm that detects drift, marks progress, and corrects course before an initiative quietly dies.

What This Practice Looks Like

Measurement Rhythms

What gets measured gets managed only if someone looks at the measurement. The leadership team, whether that is twelve department heads or four supervisors and a clerk, sets regular checkpoints where the data is reviewed and acted on, rather than collected and filed. The rhythm matters more than the metric.

Drift Detection

How will the team know when something is sliding? The team names the early warning signs before they appear: what drift looks like in week one, and what it looks like in month six. A drift made visible early takes a small correction. The same drift found late takes a rescue.

Celebration and Correction

Both matter. Marking progress reinforces the behavior the team wants more of, because people need to know when they are getting it right. Correcting drift before it compounds keeps a small problem from becoming a systemic one. Neither works alone.

Diagnostic Questions

Five questions that show where a rhythm is missing:

  1. When did the leadership team last review whether an earlier initiative is still working?
  2. How would I know if a priority had drifted from its original intent?
  3. Which regular checkpoints exist for reviewing progress on the strategic priorities?
  4. When did the team last mark progress on something that mattered?
  5. Which past initiatives quietly died, and what let that happen?

One thing to try this week: Pick a change from the past year. Ask two people involved: “Is this still working the way we intended?” The answers, and the pause before them, show a drift that has not reached the leader’s desk yet.

The Continuous Cycle

Reinforce the Change is not the last step. It is the rhythm that runs the other three. Reinforcing a change turns up new facts that send a leader back to Face the Truth. A priority needs refining in Define What Matters. A system needs adjusting in Make It Real.

The shift that sticks is not a destination. It is a way of operating: seeing clearly, choosing on purpose, building the system, and keeping what matters in place. Put one monthly review on the calendar, with the two questions above on its agenda, and the rhythm has begun.

Where is the pressure showing up?

The four practices work together. One of these situations may offer a useful place to begin.

The work rarely stays inside one practice. Adaptive leaders draw on all four as a system, starting where the pressure is clearest and returning as conditions change.

Related Reading

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Rob Duncan, who founded Imagine That Performance, drew the four practices from more than 250 sessions with city managers and county administrators.

If one thing keeps surfacing, it is usually worth thinking through out loud.

The Shift That Sticks →